As SEO is an ever-changing industry, requiring constant work,updates and the latest SEO Training, a flexible and dynamic methodology is required to cope with the challenge of stay on top of the all important SERPs.
Step up Agile, a methodology built for getting things done to a high standard in a fast paced, changeable environment. So what is Agile?
Method Behind the Madness
Agile is a set of stages and principles which is typically used for software development, but now is being adapted to fit other sectors and project types. Breaking down a project into a set of small incremental and iterative stages and releases allow tweaks to be made throughout the project, making it possible to cope with an evolutionary, ongoing project such as SEO.
These small adjustments and releases also give the methodology a very firm customer focus, as developers can take their results back to the customer for their input, making sure that the project is going in the direction they intended as well as ensuring that the final product closely meets their requirements.
Where’s the advantage?
SEO is about constant refinement and improvement, if you stopped all of your SEO efforts now it is likely that you would slide down the SERPs. Agile’s main advantage is that it is built for an iterative approach towards a project, so you can cater to changes in situation and spec along the way. As it is iterative there doesn’t need to be a project end date, so principles and tools can be used in an ongoing process.
The iterative nature also allows you to account for and quickly deal with algorithm changes without having to launch major developments to get up to speed; you get there by covering as many bases as you can until they are all covered.
Agile stresses the importance of testing as you move along with the project, encouraging you to make small, quick changes which will help you find the most effective direction to take the project. From an SEO perspective, that is making use of your Analytics data to make changes to your content and keywords to find what works best, so you climb the search rankings. Through doing this you will be able to monitor bounce rates as well as finding a niche that isn’t too competitive and still attracts a decent amount of relevant traffic.
If you are looking for tools to help you with your Agile approach to SEO then take a look at our article on Keyword Tools and Traffic Estimators.
How can this be Applied to SEO?
By setting up short, regular, testing periods, or cycles, of running different keywords you can narrow down what works and what doesn’t until you finally get it right. For example; if your keyword isn’t making the first page of the SERPs or getting the page views you would expect that is a sign for change. Use all the data you can muster from Google Analytics (or whatever your analytical tool of choice may be) and look for signs of what in the same field is gaining traffic.
Once you have modified your keyword try another cycle. Is it performing better this time? Is it lost in the rankings due to being amongst a competitive keyword? If so, get back to your analysis, make changes and prepare for another cycle.
This can keep going on until you are finally happy with your positioning, but being SEO it will have to be kept up to ensure long term success. Just remember, the more data you have to analyse and the more iterations you perform the better the chance of finding a new more successful targeted keyword will be.
If you would like to learn how to effectively find and use your Google Analytics data then why not look to coming on one of our Google Analytics Training Courses.
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