Craig Charley

Google Goes Gaga Over London 2012 Olympics

The Olympics are now well under way with medals flying out left, right and centre and it can be hard to keep track of where they’re going. Step in Google with their customised search results using the recently unveiled Knowledge Graph. It also looks like we’re going to be treated to a daily Olympics themed Google doodle as well!

Google Olympics Doodles

Search for ‘Olympics’ in Google and you will be treated to special results full of data mined from various sources.

I’m only going to talk about Google in this post because Bing’s isn’t quite up to scratch – much like other efforts such as the Social Sidebar. They seem to just miss what people want!

We’ve already seen Google play around with certain searches using the Knowledge Graph – showing Google+ information, Wiki snippets, Flights details, local info and more but this is one of the biggest, coolest and most in-depth search overlay yet. It seems social media is as important for Google as ever, so Social Media Marketing should be just as important as SEO for you! (more…)

Will Facebook’s IPO Kill ‘The’ Social Network?

It’s hard to escape reports that Facebook’s recent IPO (initial public offering) is the ‘flop of the decade’, but is it really as big a flop as the news reports suggest? And what does this mean for Facebook in the future?

Facebook is the most asked for topic on our social media course. We will be keeping a close eye on post-IPO Facebook to see if any changes affect marketing on Facebook.

Was Facebook’s IPO a Flop?

According to the news and to the initial investors: yes. But, according to Billy Conerly at Forbes: no! Billy thinks that the IPO is a huge success for Facebook.

Facebook IPO Flop or Success

Unlike a normal IPO, where shares are expected to rise throughout the first week so that early investors get the best deal, shares actually dropped. Facebook were able to sell their shares way above market price and not lose out on an increased price later on.

No matter what the outcome of the IPO was, Facebook has now gone from a business relying on private investment to one with a lot of capital to play with.

Early investors will not be thinking along the same lines. (more…)

Build Relationships to Build Links: 6 Steps To Powerful Blogger Outreach

There are two ways to approach link building. Go for mass volume and don’t worry about quality or target fewer, higher quality links.

The problem with the second approach is that it is not easy and it takes time. In the past the first approach has always won when it comes to quick gains in rankings. But as Google learns how to detect dodgy link building, more and more sites are being penalised for these low quality links. So not only are they less valuable than good links but they can even damage rankings.

This post will teach you why these links are more valuable and how to reach out to influencial bloggers in 6 steps. This is an area covered in depth on our Content Marketing Training course.

courtin-influencial-bloggers-content-marketing-training

Content Marketing is a tried and tested technique for gaining natural links and building authority. Writing great content encourages people to link to and share your site – telling Google that it is a useful resource that deserves ranking. Writing posts for other sites extends your authority as a blogger within a niche and also has the double advantage of a couple of good backlinks.

Content marketing goes hand in hand with our SEO training and Social Media training courses as an overall internet marketing strategy. SEO teaches you how to optimise your content for search engines which social media will help you develop a working social media marketing strategy.

So how do you get these high authority links? (more…)