• Google Olympics Doodles

    Google Goes Gaga Over London 2012 Olympics

    By | Published July 31, 2012

    The Olympics are now well under way with medals flying out left, right and centre and it can be hard to keep track of where they’re going. Step in Google with their customised search results using the recently unveiled Knowledge Graph. It also looks like we’re going to be treated to a daily Olympics themed […]

  • Facebook Read Receipts engagement

    What Do Facebook Read Receipts Mean for Marketing?

    By | Published July 19, 2012

    We wrote recently about how the Facebook Edgerank Algorithm calculates what to show in each user’s news feed – as well as the implications of this for social media marketing. Another recent Facebook update that will prove important for SEO and marketing is the addition of read receipts to messages and group posts. Facebook announced this […]

  • Google Analytics Mobile

    Google Analytics NEW Mobile Application Tracking

    By | Published July 2, 2012

    Available this summer will be a new set of Google Analytics reports with more detailed and specific metrics for mobile application tracking. This was announced at the Google I/O 2012 conference on Friday. “Application developers and marketers need to have a profound understanding of their mobile applications’ usage” said Google product manager JiaJing Wang. He […]

  • bing-google-mobile-guidelines

    Google and Bing Recommend Responsive Web Design for SEO

    By | Published June 20, 2012

    As of June 6th both major search engines, Google and Bing, officially recommend Responsive Web Design for SEO in their Webmaster Guidelines. As we teach on our SEO courses, the number one SEO technique is to listen to the search engines! So read through this post and hear what they have to say on the […]

  • facebook edgerank algorithm image

    5 Things You Need to Know about Facebook’s Edgerank Algorithm

    By | Published June 14, 2012

    Facebook’s Edgerank algorithm has been a hot topic lately, mostly because of the controversy surrounding the introduction of Promoted Posts. This led many people to believe that their usual non-paid-for posts were being hidden from news feeds – that they’re having their arms twisted just to get their updates seen by fans/subscribers. Facebook’s Promoted Posts […]

  • Facebook IPO Flop or Success

    Will Facebook’s IPO Kill ‘The’ Social Network?

    By | Published May 31, 2012

    It’s hard to escape reports that Facebook’s recent IPO (initial public offering) is the ‘flop of the decade’, but is it really as big a flop as the news reports suggest? And what does this mean for Facebook in the future? Facebook is the most asked for topic on our social media course. We will be […]

  • Bing new social sidebar

    Will Bing’s New Social Sidebar Seduce Searchers?

    By | Published May 22, 2012

    Two weeks ago, Bing started rolling out a sidebar which presents social results separately to the main search results – see my post from last week with FAQs on Bing’s social sidebar. The question is, will these changes be enough to entice searchers to use Bing instead of Google? I for one can’t wait to […]

  • Bing's social side bar

    Bing’s New Social Sidebar – FAQs

    By | Published May 17, 2012

    It’s been a week since Bing announced its new Social Sidebar – a complete overhaul of how it presents search results, relying heavily on data from the searcher’s Facebook account. This development seems nicely timed to benefit both Bing and Facebook – can it possibly be a coincidence that Facebook’s IPO is today?! We’ll get […]

  • seo-tool-box-with-google-plus

    Google Plus – Social Network or SEO Tool? How Far Will Google Go to Save G+?

    By | Published May 3, 2012

    It’s clear that recent discussion of the importance of authorship has caused just as much buzz in SEO as other developments like Panda and Penguin. What’s caught our attention is how, once again, Google has raised the profile of a ranking factor that involves Google Plus. 1 in 5 Google search results now includes an […]

  • google-penguin-update

    Google’s Penguin Webspam Algorithm Update

    By | Published April 25, 2012

    UPDATE: The ‘Webspam Algorithm Update’ has now been given the much catchier title of ‘Penguin Update’. Interesting second use of a black & white animal for an update that penalises black hat SEO Google! There was a lot of backlash to the update, so Google have now set up a Penguin recovery form to contact […]

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