Google and Bing Recommend Responsive Web Design for SEO

bing-google-mobile-guidelinesAs of June 6th both major search engines, Google and Bing, officially recommend Responsive Web Design for SEO in their Webmaster Guidelines.

As we teach on our SEO courses, the number one SEO technique is to listen to the search engines! So read through this post and hear what they have to say on the subject of mobile sites.

If you don’t already have a mobile version of your website, it is something you should be seriously considering. You could be losing customers who can’t use your site on mobiles and tablets, especially if you are an e-Commerce site.

You may not think this is a problem but with mobile devices outselling desktop PCs globally, and web use on mobiles to exceed desktops within a few years (already a reality in India) you will soon be targeting more mobile users than desktop users. Your site should be ready for this!

There are 2 options for mobile optimisation – a dedicated mobile site separate to your main site with a .m or /m/ url. Or a responsive site that displays differently on varied screen and browser sizes. Read the rest of “Google and Bing Recommend Responsive Web Design for SEO”

Will Bing’s New Social Sidebar Seduce Searchers?

Bing new social sidebarTwo weeks ago, Bing started rolling out a sidebar which presents social results separately to the main search results – see my post from last week with FAQs on Bing’s social sidebar.

The question is, will these changes be enough to entice searchers to use Bing instead of Google?

I for one can’t wait to try it out. Any real attempt at improved user experience means great content increases in value – and an increased focus on white-hat internet marketing techniques like the ones we teach on our SEO course. SEO isn’t really about numbers, but when your search engine rankings are a big factor in the success of your business, you need to make sure you cover all bases – and that most definitely includes Bing.

The second reason this development is exciting is that it forces Google to up their game. Co-incidence or not, whilst it was all about Bing two weeks ago, last week in SEO found the focus back on Google with the announcement of the foray into entity search with their Knowledge Graph. Having come under fire since Penguin, it’s very timely that Google have found a new big development to draw attention back.

The more Bing manage to make newsworthy changes, the more people start to suspect that they are making valiant efforts to catch up with Google. The more they appear to be refining their SERPs, the more searchers will give Bing a try – and SEOs have to follow suit.

Search Plus Your World vs. the Bing Social Sidebar

Google’s provision of social search results involved taking signals from Google Plus to organise and display SERPs. Bing uses Facebook in much of the side bar – but also pulls information from Twitter, LinkedIn and even G+! Read the rest of “Will Bing’s New Social Sidebar Seduce Searchers?”

Bing’s New Social Sidebar – FAQs

Bing social results sidebarIt’s been a week since Bing announced its new Social Sidebar – a complete overhaul of how it presents search results, relying heavily on data from the searcher’s Facebook account. This development seems nicely timed to benefit both Bing and Facebook – can it possibly be a coincidence that Facebook’s IPO is today?!

We’ll get into the big picture side of things next week but, for now, let’s address the basics. What does this mean for the searcher? In the SEO community, there’s a tendency to forget the user experience is what counts. Our SEO course and social media training teach the importance of creating content that people will want to share. If what people share is important to the search engines then it’s important to us too!

With that in mind, here are the most FAQs about Bing’s Social Sidebar from the last week:

Read the rest of “Bing’s New Social Sidebar – FAQs”