Available this summer will be a new set of Google Analytics reports with more detailed and specific metrics for mobile application tracking. This was announced at the Google I/O 2012 conference on Friday.
“Application developers and marketers need to have a profound understanding of their mobile applications’ usage” said Google product manager JiaJing Wang.
He later added “You have to know what users are doing before you can make meaningful improvements to your mobile applications”
The new data will be of immense value to businesses now racing to take advantage of the current tidal wave of smartphone use. According to a recent report by Chetan Sharma Consulting “digital businesses which won’t become mobile “will be irrelevant”. Read the rest of “Google Analytics NEW Mobile Application Tracking”