Google Analytics NEW Mobile Application Tracking

Available this summer will be a new set of Google Analytics reports with more detailed and specific metrics for mobile application tracking. This was announced at the Google I/O 2012 conference on Friday.

“Application developers and marketers need to have a profound understanding of their mobile applications’ usage” said Google product manager JiaJing Wang.

He later added “You have to know what users are doing before you can make meaningful improvements to your mobile applications”

The new data will be of immense value to businesses now racing to take advantage of the current tidal wave of smartphone use. According to a recent report by Chetan Sharma Consulting “digital businesses which won’t become mobile “will be irrelevant”. Read the rest of “Google Analytics NEW Mobile Application Tracking”

Google Analytics Update: Hourly Reports and New Look

In the past few days there have been some pleasing changes to Google Analytics. As reported on the Google Analytics blog, the GA team are striving to improve the speed of the interface via cached reports, fast-access mode custom report calculation using a slider:

google-analytics-report-speed

However, Analytics also has a shiny new look (less than a year after the last update!) which makes all features a lot easier to find – especially hourly reporting.

Google Analytics Hourly Reporting

Hourly reporting has been around for a while but it has never been very clear. Previous incarnations of Google Analytics have been very good at hiding features by displaying an icon without a description. Now, there is a handy ‘Hour/ Day/ Month’ button for all to see:

google-analytics-hourly-reporting

Hourly reports are one of the most useful features the Analytics team have cahnged in a long time as far as traffic monitoring goes. Real-time reporting was good for monitoring campaigns as they went live but hourly reports on past-data makes tracking campaigns and monitoring when people are using your site simple. Reports can be broken down into hourly/ day/ week/ month for a specified timeline allowing a greater insight into user behaviour. Read the rest of “Google Analytics Update: Hourly Reports and New Look”

Applying the Agile Methodology to your SEO Campaign

seo training uk

As SEO is an ever-changing industry, requiring constant work,updates and the latest SEO Training, a flexible and dynamic methodology is required to cope with the challenge of stay on top of the all important SERPs.

Step up Agile, a methodology built for getting things done to a high standard in a fast paced, changeable environment. So what is Agile?

Read the rest of “Applying the Agile Methodology to your SEO Campaign”

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