Google Analytics NEW Mobile Application Tracking

Available this summer will be a new set of Google Analytics reports with more detailed and specific metrics for mobile application tracking. This was announced at the Google I/O 2012 conference on Friday.

“Application developers and marketers need to have a profound understanding of their mobile applications’ usage” said Google product manager JiaJing Wang.

He later added “You have to know what users are doing before you can make meaningful improvements to your mobile applications”

The new data will be of immense value to businesses now racing to take advantage of the current tidal wave of smartphone use. According to a recent report by Chetan Sharma Consulting “digital businesses which won’t become mobile “will be irrelevant”. Read the rest of “Google Analytics NEW Mobile Application Tracking”

Google and Bing Recommend Responsive Web Design for SEO

bing-google-mobile-guidelinesAs of June 6th both major search engines, Google and Bing, officially recommend Responsive Web Design for SEO in their Webmaster Guidelines.

As we teach on our SEO courses, the number one SEO technique is to listen to the search engines! So read through this post and hear what they have to say on the subject of mobile sites.

If you don’t already have a mobile version of your website, it is something you should be seriously considering. You could be losing customers who can’t use your site on mobiles and tablets, especially if you are an e-Commerce site.

You may not think this is a problem but with mobile devices outselling desktop PCs globally, and web use on mobiles to exceed desktops within a few years (already a reality in India) you will soon be targeting more mobile users than desktop users. Your site should be ready for this!

There are 2 options for mobile optimisation – a dedicated mobile site separate to your main site with a .m or /m/ url. Or a responsive site that displays differently on varied screen and browser sizes. Read the rest of “Google and Bing Recommend Responsive Web Design for SEO”

Build Relationships to Build Links: 6 Steps To Powerful Blogger Outreach

There are two ways to approach link building. Go for mass volume and don’t worry about quality or target fewer, higher quality links.

The problem with the second approach is that it is not easy and it takes time. In the past the first approach has always won when it comes to quick gains in rankings. But as Google learns how to detect dodgy link building, more and more sites are being penalised for these low quality links. So not only are they less valuable than good links but they can even damage rankings.

This post will teach you why these links are more valuable and how to reach out to influencial bloggers in 6 steps. This is an area covered in depth on our Content Marketing Training course.

courtin-influencial-bloggers-content-marketing-training

Content Marketing is a tried and tested technique for gaining natural links and building authority. Writing great content encourages people to link to and share your site – telling Google that it is a useful resource that deserves ranking. Writing posts for other sites extends your authority as a blogger within a niche and also has the double advantage of a couple of good backlinks.

Content marketing goes hand in hand with our SEO training and Social Media training courses as an overall internet marketing strategy. SEO teaches you how to optimise your content for search engines which social media will help you develop a working social media marketing strategy.

So how do you get these high authority links? Read the rest of “Build Relationships to Build Links: 6 Steps To Powerful Blogger Outreach”

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