What Do Facebook Read Receipts Mean for Marketing?

We wrote recently about how the Facebook Edgerank Algorithm calculates what to show in each user’s news feed – as well as the implications of this for social media marketing.

Another recent Facebook update that will prove important for SEO and marketing is the addition of read receipts to messages and group posts. Facebook announced this back on July 11th and it looks like it’s been rolled out across a large proportion of Groups.

Facebook-read-receipts

Facebook groups are a feature that, when most business groups were turned to pages, didn’t get used very much if at all. Recently, groups have started to make a comeback as a place where like-minded people could come together as a community to discuss (and, yes, promote) ideas.

The idea behind adding read receipts to Facebook groups is, presumably, so those running the groups can pass on messages and updates to people to whom these will be relevant. By knowing who has seen an update, e.g. the rescheduling of a meet-up, the group moderator can know who they need to follow-up with.

Of course, we must raise the question of whether marketers should be using Facebook groups for promotion at all! Our Social Media marketing course will teach you the advantages and disadvantages of different platforms for marketing – and that the number one aim should be to add value and engage. You’ll need to ask yourself whether you genuinely believe the content you are promoting is good enough to be of use to the members of the group – and the new read receipts may well test that theory! Read the rest of “What Do Facebook Read Receipts Mean for Marketing?”

5 Things You Need to Know about Facebook’s Edgerank Algorithm

Facebook’s Edgerank algorithm has been a hot topic lately, mostly because of the controversy surrounding the introduction of Promoted Posts. This led many people to believe that their usual non-paid-for posts were being hidden from news feeds – that they’re having their arms twisted just to get their updates seen by fans/subscribers.

facebook edgerank algorithm image

Facebook’s Promoted Posts option has made many marketers realise that there’s another ranking algorithm to contend with beyond Google, Bing and the traditional search engines.

(If you want to know more about how to rank more highly in search engines, then our 1-day SEO course will teach you!)

Here are the top 5 Things You Need to Know about Facebook Edgerank.

1. Why ‘Edgerank’?

In the world of Facebook, every update is known as an ‘edge’. That includes your status updates, posts from company pages, polls, group discussion tops, photo uploads and events. Edgerank is simply the word for the algorithm that Facebook has developed to decide what to show each person in their news feed. Read the rest of “5 Things You Need to Know about Facebook’s Edgerank Algorithm”

Will Facebook’s IPO Kill ‘The’ Social Network?

It’s hard to escape reports that Facebook’s recent IPO (initial public offering) is the ‘flop of the decade’, but is it really as big a flop as the news reports suggest? And what does this mean for Facebook in the future?

Facebook is the most asked for topic on our social media course. We will be keeping a close eye on post-IPO Facebook to see if any changes affect marketing on Facebook.

Was Facebook’s IPO a Flop?

According to the news and to the initial investors: yes. But, according to Billy Conerly at Forbes: no! Billy thinks that the IPO is a huge success for Facebook.

Facebook IPO Flop or Success

Unlike a normal IPO, where shares are expected to rise throughout the first week so that early investors get the best deal, shares actually dropped. Facebook were able to sell their shares way above market price and not lose out on an increased price later on.

No matter what the outcome of the IPO was, Facebook has now gone from a business relying on private investment to one with a lot of capital to play with.

Early investors will not be thinking along the same lines. Read the rest of “Will Facebook’s IPO Kill ‘The’ Social Network?”

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