Do you get worried that your quality content is being constantly ripped off as soon as it goes online? Wouldn’t you like to make sure that your content is properly assigned to you? I would say that’s a big yes, and luckily Google have delivered allowing you to claim your content by getting your name and profile picture inserted directly into the Search Engine Results Page (SERP).
While they have been offering it for their search results for a while now, Google have updated and improved the process of getting your author information shown within the SERP. Where before Google implemented this through use of the “rel=author” and “rel=me” tags they are now using their Google+ service to complete this with far greater ease. This is a tool that will work excellently alongside SEO training to get your posts more easily found on search engines. We go through the process to show you how.
By adding the URLs of sites you contribute to into your Google+ profile, Google will actively search those sites for posts with your name attached to it. Once your post and your profile have been associated Google will apply a “Written by” box to your post when it comes up in a search. When clicked on this link takes the user to your Google+ page. Take a look at the images below to see how it is displayed:
It was only the end of last year when Google Webmaster Tools let you link up your own site with Google+ with a G+ badge or by using the following code:
Rumour has it, that Google did this so that it can more easily identify who has written what content so it can rate it more highly when it comes up against duplicate content. Not only would this improve search results it would take the spotlight off of content spinners and marketers who steal other peoples content and place it firmly on the author of the piece.
Unfortunately, the system struggled to pick up the correct author when faced with blogs that have multiple writers, leading them to adopt the “rel=author” approach so that authors are properly defined.
However, this system also has its issues. People who don’t have a great knowledge of HTML are affected as well as people who don’t have access to their page’s source code. People without technical knowledge quickly disregarded it, which led to Google simplifying the process.
Now all you need is a Google+ account so it can connect your name, your email address and a photo of you to your posts.
So to take real advantage of this you need to ensure that your blog is properly set up for authorship. For example, WordPress has it’s own user settings where you can add your email address and a photo to your profile. This is all possible in a couple of clicks from the WordPress dashboard and will also give you the opportunity to make sure your name is displayed properly. Take a look at the example below:
Once this is done you can log into your Google+ account and edit your profile. From her you can add your email addresses you have linked with your sites as well as adding any URLs of sites you are a contributor to. See the image below to see what to look for:
These simple steps should help you get that “written by” box in search results and guide interested users to your G+ account where they will hopefully look for and share more of your work.
This feature looks to be even more important since Google launched its Search plus Your World feature, (which you can read more about in our article on how Google’s new feature upset Twitter), which allows personal social searches putting a big emphasis on G+ pages. So this will be a great way of propagating your content as well as helping you build your own G+ following, which itself is going to have a great impact on its search results.
- Google Upsets Twitter (Again) With Search Plus Your World
- Why Social Search makes SEO like the Butterfly Effect
- Google+ posts appear in SERPS – what that means for SEO
- Has Everyone Missed the Point of Search Plus Your World?
- Google Panda Update – What to do if your pages have dropped