Promotional Marketing: Has the Future of Advertising Gone Bananas?

Are SEO and Content Marketing enough? Of course it’s still really important to get these right, if you need to brush up on your SEO skills or Social Media Marketing knowledge you have come to the right place. Here guest blogger Christopher Smith talks about promotional marketing or “smart marketing” in the current economic climate…

Honda advertising on a banana 2003

Honda advertising on a banana 2003

Until a few years ago, there were three words that I barely heard of, but have got to know very well in the past few years. These three words seem to be what I start the majority of my blogs off with, and in most parts, you can see these three words pretty much effect everything. These three words I will use to start off my next paragraph, not because I have become accustomed to them but because they link to the content. These three words are “Current Economic Climate.”

Due to the current economic climate many companies, not only in the UK, but around the world are “tightening the belt” on different aspects of their budget such as marketing and advertising. This means that a company can no longer just proverbially throw out a line with anything on the end, just to see what it can catch. Still talking in the proverbial sense that line not only has been shortened, but the bait has become limited also. Companies that once upon a time would have put a new TV advert every time they hired a new person can barely hire new people due to budget cuts all over.

If you incorporate this “current economic climate” with new advancements in technology, you get what I like to call, “smart advertising.” Smart advertising uses efficiency to the max, minimising costs and maximising the outcome. Smart advertising is where limited budgets meet innovation to create something that is on the whole affordable and efficient.

Viral Advertising

The first form of smart advertising is viral advertising.  When talking about viral advertising, it is very hard not to mention the following two words, YouTube. Ok maybe it has become one word but still you can’t deny that this amazing tool has revolutionised not only advertising, but our lives. No longer can people say “do you remember that clip” they can now just show it within seconds from their smartphone or computer. But with all advertising, YouTube is still just a tool, according to YouTube statistics each day 8 years of content are uploaded onto YouTube, now that is A LOT of video. So with this you realise your video has to stand out, and “go viral” this is all part of smart advertising.

Social Networking

This brings us to our next form of “smart advertising”: Social networking. When a video “goes viral” you will see this video spread across social networking platforms. Mark Zuckerberg said “The thing that we are trying to do at Facebook is just help people connect and communicate more efficiently.” Smart advertising is all about efficiency, and he is correct, communicating with people for free, that share the same interests is such an amazing tool, that if you are not already using social networking, it is the one online tool that I would say is vital for the future.

Promotional Products

The final method has been around for years, so you might ask yourself at first, why am I mentioning it?  The promotional merchandise industry was first created in the 19th century, so why is it innovative? It’s true everyone has seen a promotional mug or pencil, but this industry has become so much more since then. This industry continues to grow and evolve to keep up with the rest of the world. One great example I have seen is a Company that has come up with the idea of printing on fruit. This is absolute genius, eating fruit is constantly on the media, so why not put the media on the fruit? This technology has become so innovative that if you show a pre-defined logo that is printed on your fruit to your web-cam, it will identify this logo and play a pre-determined video that goes along with the printing.

The future doesn’t have to be spaceships and flying cars, it simply can mean taking something that has been around for a long time, and bringing it into the 21st century. Whether it’s video advertising, or promotional merchandise, the future is what you want it to be.


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