Two weeks ago, Bing started rolling out a sidebar which presents social results separately to the main search results – see my post from last week with FAQs on Bing’s social sidebar.
The question is, will these changes be enough to entice searchers to use Bing instead of Google?
I for one can’t wait to try it out. Any real attempt at improved user experience means great content increases in value – and an increased focus on white-hat internet marketing techniques like the ones we teach on our SEO course. SEO isn’t really about numbers, but when your search engine rankings are a big factor in the success of your business, you need to make sure you cover all bases – and that most definitely includes Bing.
The second reason this development is exciting is that it forces Google to up their game. Co-incidence or not, whilst it was all about Bing two weeks ago, last week in SEO found the focus back on Google with the announcement of the foray into entity search with their Knowledge Graph. Having come under fire since Penguin, it’s very timely that Google have found a new big development to draw attention back.
The more Bing manage to make newsworthy changes, the more people start to suspect that they are making valiant efforts to catch up with Google. The more they appear to be refining their SERPs, the more searchers will give Bing a try – and SEOs have to follow suit.
Search Plus Your World vs. the Bing Social Sidebar
Google’s provision of social search results involved taking signals from Google Plus to organise and display SERPs. Bing uses Facebook in much of the side bar – but also pulls information from Twitter, LinkedIn and even G+! Read the rest of “Will Bing’s New Social Sidebar Seduce Searchers?”