SEO Training UK

Silicon Beach are at the forefront of SEO training in the UK. As well as training SEO, we're also doing it and writing about it. Check out our range of SEO courses or head to the blog to find out what is happening in the world of search.

Google’s Penguin Webspam Algorithm Update

UPDATE: The ‘Webspam Algorithm Update’ has now been given the much catchier title of ‘Penguin Update’. Interesting second use of a black & white animal for an update that penalises black hat SEO Google!


There was a lot of backlash to the update, so Google have now set up a Penguin recovery form to contact them if you think your site has been penalised unfairly by the update.

Back to the original post…

Yesterday (24th April 2012), Google released its new search algorithm designed to stop people using spam techniques that are against Google’s publisher guidelines. They say that only 3% of search queries will be affected – but, judging by the comments already flying in on articles such as SearchEngineLand, lots of businesses have woken up today to find their sites have dropped significantly – and they don’t know why.

Matt Cutts Google anti-webspam algorithm change

With a report entitled ‘Another step to reward high-quality sites’, Google once again defines what it sees as the definition of “optimisation” (steps taken to make a site easily found by natural search terms and to make the site easily crawl-able).

Incidentally, Matt Cutts backtracked on his use of the word “over-optimisation” when talking about the algorithm changes in recent weeks, and seemed to regret how the term had drawn SEO into the mix. Instead, the catchy name for yesterday’s update is the ‘webspam algorithm update’.

What is Webspam?

Google see “black hat webspam” as any links or site changes that are there purely to make sites rank higher than they ‘deserve’ to be ranked – changes that have no benefit or are of detriment to the user experience.

Most importantly, they identified some of the factors that they see as examples of ‘webspam’ and which will now cause penalisation.

Our SEO training focuses on white-hat techniques that don’t compromise the user experience – exactly the sort of thing Google rewards. The importance of social media and quality content are increasingly important for SEO, so you can benefit from our Social Media Training and Content Marketing course.

Why did my Google ranking drop today?

If your rankings have dropped this week, here are some possible reasons why:

Read the rest of “Google’s Penguin Webspam Algorithm Update”

Build Relationships to Build Links: 6 Steps To Powerful Blogger Outreach

There are two ways to approach link building. Go for mass volume and don’t worry about quality or target fewer, higher quality links.

The problem with the second approach is that it is not easy and it takes time. In the past the first approach has always won when it comes to quick gains in rankings. But as Google learns how to detect dodgy link building, more and more sites are being penalised for these low quality links. So not only are they less valuable than good links but they can even damage rankings.

This post will teach you why these links are more valuable and how to reach out to influencial bloggers in 6 steps. This is an area covered in depth on our Content Marketing Training course.


Content Marketing is a tried and tested technique for gaining natural links and building authority. Writing great content encourages people to link to and share your site – telling Google that it is a useful resource that deserves ranking. Writing posts for other sites extends your authority as a blogger within a niche and also has the double advantage of a couple of good backlinks.

Content marketing goes hand in hand with our SEO training and Social Media training courses as an overall internet marketing strategy. SEO teaches you how to optimise your content for search engines which social media will help you develop a working social media marketing strategy.

So how do you get these high authority links? Read the rest of “Build Relationships to Build Links: 6 Steps To Powerful Blogger Outreach”

Facebook Buys Instagram – What Does This Mean for the Photo-Sharing Start Up?

Mark Zuckerberg and the team at Facebook must have read last week’s post about Twitter buying start-ups and felt left out: The news broke on Monday that Facebook had bought Instagram for a billion dollars. Mark Zuckerberg made a lengthy statement on his Facebook page to the effect that they want to bring together the capabilities of the two sites – as opposed to minimising the sharing abilities of Instagram.

Not sure how best to ulitise social media platforms for your company’s marketing? Why not take one or more of our Social Media training and SEO courses – available as a training package with Pick ‘n’ Mix options.

This image was taken with Instagram for Android

 These are Not the Instagram-droids You’re Looking For

Instagram has been in the spotlight a fair bit over the last few weeks, since Apple users lost their exclusivity with the publication of an Instagram app for Android. This pleased Android users… but left a lot of iPhone users unhappy about having to share ‘their’ app.

Now those users are feeling even less special with the fear that the Facebook takeover will mean big changes. Murmurs from users who threatened to leave Instagram when it became available on Android are now amplified. A potential victim of its own popularity – will Instagram’s reign continue? Read the rest of “Facebook Buys Instagram – What Does This Mean for the Photo-Sharing Start Up?”

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