What Do Facebook Read Receipts Mean for Marketing?

We wrote recently about how the Facebook Edgerank Algorithm¬†calculates what to show in each user’s news feed – as well as the implications of this for social media marketing.

Another recent Facebook update that will prove important for SEO and marketing is the addition of read receipts to messages and group posts. Facebook announced this back on July 11th and it looks like it’s been rolled out across a large proportion of Groups.

Facebook-read-receipts

Facebook groups are a feature that, when most business groups were turned to pages, didn’t get used very much if at all. Recently, groups have started to make a comeback as a place where like-minded people could come together as a community to discuss (and, yes, promote) ideas.

The idea behind adding read receipts to Facebook groups is, presumably, so those running the groups can pass on messages and updates to people to whom these will be relevant. By knowing who has seen an update, e.g. the rescheduling of a meet-up, the group moderator can know who they need to follow-up with.

Of course, we must raise the question of whether marketers should be using Facebook groups for promotion at all! Our Social Media marketing course will teach you the advantages and disadvantages of different platforms for marketing – and that the number one aim should be to add value and engage. You’ll need to ask yourself whether you genuinely believe the content you are promoting is good enough to be of use to the members of the group – and the new read receipts may well test that theory! Read the rest of “What Do Facebook Read Receipts Mean for Marketing?”