Google Goes Gaga Over London 2012 Olympics

The Olympics are now well under way with medals flying out left, right and centre and it can be hard to keep track of where they’re going. Step in Google with their customised search results using the recently unveiled Knowledge Graph. It also looks like we’re going to be treated to a daily Olympics themed Google doodle as well!

Google Olympics Doodles

Search for ‘Olympics’ in Google and you will be treated to special results full of data mined from various sources.

I’m only going to talk about Google in this post because Bing’s isn’t quite up to scratch – much like other efforts such as the Social Sidebar. They seem to just miss what people want!

We’ve already seen Google play around with certain searches using the Knowledge Graph – showing Google+ information, Wiki snippets, Flights details, local info and more but this is one of the biggest, coolest and most in-depth search overlay yet. It seems social media is as important for Google as ever, so Social Media Marketing should be just as important as SEO for you! Read the rest of “Google Goes Gaga Over London 2012 Olympics”

Bing’s New Social Sidebar – FAQs

Bing social results sidebarIt’s been a week since Bing announced its new Social Sidebar – a complete overhaul of how it presents search results, relying heavily on data from the searcher’s Facebook account. This development seems nicely timed to benefit both Bing and Facebook – can it possibly be a coincidence that Facebook’s IPO is today?!

We’ll get into the big picture side of things next week but, for now, let’s address the basics. What does this mean for the searcher? In the SEO community, there’s a tendency to forget the user experience is what counts. Our SEO course and social media training teach the importance of creating content that people will want to share. If what people share is important to the search engines then it’s important to us too!

With that in mind, here are the most FAQs about Bing’s Social Sidebar from the last week:

Read the rest of “Bing’s New Social Sidebar – FAQs”

Google Plus – Social Network or SEO Tool? How Far Will Google Go to Save G+?

It’s clear that recent discussion of the importance of authorship has caused just as much buzz in SEO as other developments like Panda and Penguin. What’s caught our attention is how, once again, Google has raised the profile of a ranking factor that involves Google Plus.

1 in 5 Google search results now includes an author tag, with a link to that person’s Google Plus profile. Using this link enables you to establish yourself as an expert author in Google’s eyes.

Like Search Plus Your World, which shows results (pages, likes, posts) from friends if you’re signed into Google Plus; your degree of engagement with other Google platforms/software has become a determinant of which results you see first – and where your business ranks.

Google Plus For SEOThe individual updates all make sense on paper – they do seem to be valid ways of giving the user more appropriate rankings – but together they lead us to one question:

Is Google trying to save Google Plus?

Remember Google Wave?

Google doesn’t have the best track record with developing new software to break into markets other than search. Google Wave, an integrated communications platform, didn’t get much further than development due to a lack of interest. Google Video’s lack of success resulted in a Google purchase of YouTube as they just couldn’t compete.

With these failures in mind, a lot was riding on the success of Google’s foray into the highly competitive world of social networking. Read the rest of “Google Plus – Social Network or SEO Tool? How Far Will Google Go to Save G+?”

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