Google Goes Gaga Over London 2012 Olympics

The Olympics are now well under way with medals flying out left, right and centre and it can be hard to keep track of where they’re going. Step in Google with their customised search results using the recently unveiled Knowledge Graph. It also looks like we’re going to be treated to a daily Olympics themed Google doodle as well!

Google Olympics Doodles

Search for ‘Olympics’ in Google and you will be treated to special results full of data mined from various sources.

I’m only going to talk about Google in this post because Bing’s isn’t quite up to scratch – much like other efforts such as the Social Sidebar. They seem to just miss what people want!

We’ve already seen Google play around with certain searches using the Knowledge Graph – showing Google+ information, Wiki snippets, Flights details, local info and more but this is one of the biggest, coolest and most in-depth search overlay yet. It seems social media is as important for Google as ever, so Social Media Marketing should be just as important as SEO for you! Read the rest of “Google Goes Gaga Over London 2012 Olympics”

Will Bing’s New Social Sidebar Seduce Searchers?

Bing new social sidebarTwo weeks ago, Bing started rolling out a sidebar which presents social results separately to the main search results – see my post from last week with FAQs on Bing’s social sidebar.

The question is, will these changes be enough to entice searchers to use Bing instead of Google?

I for one can’t wait to try it out. Any real attempt at improved user experience means great content increases in value – and an increased focus on white-hat internet marketing techniques like the ones we teach on our SEO course. SEO isn’t really about numbers, but when your search engine rankings are a big factor in the success of your business, you need to make sure you cover all bases – and that most definitely includes Bing.

The second reason this development is exciting is that it forces Google to up their game. Co-incidence or not, whilst it was all about Bing two weeks ago, last week in SEO found the focus back on Google with the announcement of the foray into entity search with their Knowledge Graph. Having come under fire since Penguin, it’s very timely that Google have found a new big development to draw attention back.

The more Bing manage to make newsworthy changes, the more people start to suspect that they are making valiant efforts to catch up with Google. The more they appear to be refining their SERPs, the more searchers will give Bing a try – and SEOs have to follow suit.

Search Plus Your World vs. the Bing Social Sidebar

Google’s provision of social search results involved taking signals from Google Plus to organise and display SERPs. Bing uses Facebook in much of the side bar – but also pulls information from Twitter, LinkedIn and even G+! Read the rest of “Will Bing’s New Social Sidebar Seduce Searchers?”

Bing’s New Social Sidebar – FAQs

Bing social results sidebarIt’s been a week since Bing announced its new Social Sidebar – a complete overhaul of how it presents search results, relying heavily on data from the searcher’s Facebook account. This development seems nicely timed to benefit both Bing and Facebook – can it possibly be a coincidence that Facebook’s IPO is today?!

We’ll get into the big picture side of things next week but, for now, let’s address the basics. What does this mean for the searcher? In the SEO community, there’s a tendency to forget the user experience is what counts. Our SEO course and social media training teach the importance of creating content that people will want to share. If what people share is important to the search engines then it’s important to us too!

With that in mind, here are the most FAQs about Bing’s Social Sidebar from the last week:

Read the rest of “Bing’s New Social Sidebar – FAQs”

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