Google Goes Gaga Over London 2012 Olympics

The Olympics are now well under way with medals flying out left, right and centre and it can be hard to keep track of where they’re going. Step in Google with their customised search results using the recently unveiled Knowledge Graph. It also looks like we’re going to be treated to a daily Olympics themed Google doodle as well!

Google Olympics Doodles

Search for ‘Olympics’ in Google and you will be treated to special results full of data mined from various sources.

I’m only going to talk about Google in this post because Bing’s isn’t quite up to scratch – much like other efforts such as the Social Sidebar. They seem to just miss what people want!

We’ve already seen Google play around with certain searches using the Knowledge Graph – showing Google+ information, Wiki snippets, Flights details, local info and more but this is one of the biggest, coolest and most in-depth search overlay yet. It seems social media is as important for Google as ever, so Social Media Marketing should be just as important as SEO for you! Read the rest of “Google Goes Gaga Over London 2012 Olympics”

5 Things You Need to Know about Facebook’s Edgerank Algorithm

Facebook’s Edgerank algorithm has been a hot topic lately, mostly because of the controversy surrounding the introduction of Promoted Posts. This led many people to believe that their usual non-paid-for posts were being hidden from news feeds – that they’re having their arms twisted just to get their updates seen by fans/subscribers.

facebook edgerank algorithm image

Facebook’s Promoted Posts option has made many marketers realise that there’s another ranking algorithm to contend with beyond Google, Bing and the traditional search engines.

(If you want to know more about how to rank more highly in search engines, then our 1-day SEO course will teach you!)

Here are the top 5 Things You Need to Know about Facebook Edgerank.

1. Why ‘Edgerank’?

In the world of Facebook, every update is known as an ‘edge’. That includes your status updates, posts from company pages, polls, group discussion tops, photo uploads and events. Edgerank is simply the word for the algorithm that Facebook has developed to decide what to show each person in their news feed. Read the rest of “5 Things You Need to Know about Facebook’s Edgerank Algorithm”

Will Bing’s New Social Sidebar Seduce Searchers?

Bing new social sidebarTwo weeks ago, Bing started rolling out a sidebar which presents social results separately to the main search results – see my post from last week with FAQs on Bing’s social sidebar.

The question is, will these changes be enough to entice searchers to use Bing instead of Google?

I for one can’t wait to try it out. Any real attempt at improved user experience means great content increases in value – and an increased focus on white-hat internet marketing techniques like the ones we teach on our SEO course. SEO isn’t really about numbers, but when your search engine rankings are a big factor in the success of your business, you need to make sure you cover all bases – and that most definitely includes Bing.

The second reason this development is exciting is that it forces Google to up their game. Co-incidence or not, whilst it was all about Bing two weeks ago, last week in SEO found the focus back on Google with the announcement of the foray into entity search with their Knowledge Graph. Having come under fire since Penguin, it’s very timely that Google have found a new big development to draw attention back.

The more Bing manage to make newsworthy changes, the more people start to suspect that they are making valiant efforts to catch up with Google. The more they appear to be refining their SERPs, the more searchers will give Bing a try – and SEOs have to follow suit.

Search Plus Your World vs. the Bing Social Sidebar

Google’s provision of social search results involved taking signals from Google Plus to organise and display SERPs. Bing uses Facebook in much of the side bar – but also pulls information from Twitter, LinkedIn and even G+! Read the rest of “Will Bing’s New Social Sidebar Seduce Searchers?”

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