The Olympics are now well under way with medals flying out left, right and centre and it can be hard to keep track of where they’re going. Step in Google with their customised search results using the recently unveiled Knowledge Graph. It also looks like we’re going to be treated to a daily Olympics themed Google doodle as well!
Search for ‘Olympics’ in Google and you will be treated to special results full of data mined from various sources.
I’m only going to talk about Google in this post because Bing’s isn’t quite up to scratch – much like other efforts such as the Social Sidebar. They seem to just miss what people want!
We’ve already seen Google play around with certain searches using the Knowledge Graph – showing Google+ information, Wiki snippets, Flights details, local info and more but this is one of the biggest, coolest and most in-depth search overlay yet. It seems social media is as important for Google as ever, so Social Media Marketing should be just as important as SEO for you! Read the rest of “Google Goes Gaga Over London 2012 Olympics”