SEO Training UK

Silicon Beach are at the forefront of SEO training in the UK. As well as training SEO, we're also doing it and writing about it. Check out our range of SEO courses or head to the blog to find out what is happening in the world of search.

Google Goes Gaga Over London 2012 Olympics

The Olympics are now well under way with medals flying out left, right and centre and it can be hard to keep track of where they’re going. Step in Google with their customised search results using the recently unveiled Knowledge Graph. It also looks like we’re going to be treated to a daily Olympics themed Google doodle as well!

Google Olympics Doodles

Search for ‘Olympics’ in Google and you will be treated to special results full of data mined from various sources.

I’m only going to talk about Google in this post because Bing’s isn’t quite up to scratch – much like other efforts such as the Social Sidebar. They seem to just miss what people want!

We’ve already seen Google play around with certain searches using the Knowledge Graph – showing Google+ information, Wiki snippets, Flights details, local info and more but this is one of the biggest, coolest and most in-depth search overlay yet. It seems social media is as important for Google as ever, so Social Media Marketing should be just as important as SEO for you! Read the rest of “Google Goes Gaga Over London 2012 Olympics”

What Do Facebook Read Receipts Mean for Marketing?

We wrote recently about how the Facebook Edgerank Algorithm calculates what to show in each user’s news feed – as well as the implications of this for social media marketing.

Another recent Facebook update that will prove important for SEO and marketing is the addition of read receipts to messages and group posts. Facebook announced this back on July 11th and it looks like it’s been rolled out across a large proportion of Groups.

Facebook-read-receipts

Facebook groups are a feature that, when most business groups were turned to pages, didn’t get used very much if at all. Recently, groups have started to make a comeback as a place where like-minded people could come together as a community to discuss (and, yes, promote) ideas.

The idea behind adding read receipts to Facebook groups is, presumably, so those running the groups can pass on messages and updates to people to whom these will be relevant. By knowing who has seen an update, e.g. the rescheduling of a meet-up, the group moderator can know who they need to follow-up with.

Of course, we must raise the question of whether marketers should be using Facebook groups for promotion at all! Our Social Media marketing course will teach you the advantages and disadvantages of different platforms for marketing – and that the number one aim should be to add value and engage. You’ll need to ask yourself whether you genuinely believe the content you are promoting is good enough to be of use to the members of the group – and the new read receipts may well test that theory! Read the rest of “What Do Facebook Read Receipts Mean for Marketing?”

Google Analytics NEW Mobile Application Tracking

Available this summer will be a new set of Google Analytics reports with more detailed and specific metrics for mobile application tracking. This was announced at the Google I/O 2012 conference on Friday.

“Application developers and marketers need to have a profound understanding of their mobile applications’ usage” said Google product manager JiaJing Wang.

He later added “You have to know what users are doing before you can make meaningful improvements to your mobile applications”

The new data will be of immense value to businesses now racing to take advantage of the current tidal wave of smartphone use. According to a recent report by Chetan Sharma Consulting “digital businesses which won’t become mobile “will be irrelevant”. Read the rest of “Google Analytics NEW Mobile Application Tracking”

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